Market research is a process by which one can identify the niche gap in the market / niche market for products. Now it is considered as an entrepreneurship era. Many young people after their graduation considers entrepreneurship as a career option. There are many misconception associated with entrepreneurship. Being a student, often their thought process is restricted in a closed shell. They consider their product or idea as an unbeatable innovation and jump into entrepreneurship. Only very few people are really aware of the what called market research.
It is better that all startups need to do a well detailed market research before thinking of startup..!! Market research in not a monopoly of any research companies. Budding entrepreneurs can do it by them self without depending an outside agency.
First step in building a startup is market research..!!
What is market research for startup..? How a startup can execute market research?
Before getting into market research, we need to go around the startup. What is startup?
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